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By: Jackson Holcomb

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Saturday, 3-Jan-1981 10:31 Email | Share | | Bookmark
Marketing Tips To Help Sell Your Jewelry





Developing your jewelry collection can take some real knowledge and experience. Learning what is truly worth buying and what looks really good on you is a process. Finding just that right piece of jewelry can take some effort but hopefully these tips will make it a little easier.

Wedding Ring

When shopping for jewelry, keep in mind the "cost per use" factor. If you will only wear those gorgeous, dangly diamond earrings a handful of times, calculate how much money you are paying for each time you wear them. Pieces that you wear daily -- like your wedding ring -- are worth spending more money on, because your cost per use will be lower, and they will see more wear and tear.

If you are going to chose to have an engagement ring and wedding ring soldered together, keep in mind that you may have to have the rings sized because there is a significant chance that the rings will fit the finger tighter than they do seperately. Rings that are too tight can cause circulation problems in the finger.

Most of us are attracted to beautiful jewelry, particularly if it is made of gold and precious stones. In most cultures the wearing of gold is a symbol of affluence and we collect as much as we can afford. Gold has become more expensive lately and just purchasing a wedding ring is difficult for some.

Get your diamond jewelry professionally cleaned twice a year. Most jewelers will clean jewelry for free, even if it was not purchased in that store. Jewelry you wear every day, such as a wedding ring, may need more frequent cleaning. Be sure to ask a jeweler the preferred way of doing that.

When you go shopping for a wedding ring, do not be afraid to try to get them to lower the price. Often if you ask, the jeweler will be happy to offer a free insurance plan or a companion ring at a discounted price, or maybe for free. Discuss these things with the salesperson, and often you will find they are happy to offer you deals to secure your business.

Sizing rings is a very important process in the purchase of rings, especially when purchasing engagement or wedding ring sets. An improperly sized ring can cause damage to the ring itself. If it is too large, the owner runs the risk of losing the ring. Make sure the sizing is correct, even if the ring is a surprise. It is better to be safe than sorry!

When soldering a wedding ring and an engagement ring together, make sure the jeweler polishes the rings. Engagement rings are often worn for some time before the wedding band is and it will look like the rings do not match if they are not polished to look new.

A personalized jewelry collection is very personal; what you have really will depend on what you like. There are tips however that are pretty universal in selecting what jewelry is worth the expense. These tips should lead you in the right direction to learn what you like and what is worth the money.


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